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adonovan 2 hours ago [-]
This trend is far older than the AI era. The British magazine Private eye for many years in the 1990s had a running joke in which each issue displayed the new logos of old companies that had spent a fortune on rebranding. All of them were variations on circles.
Naomi Klein in her book No Logo interprets it as a form of abstraction away from the passé and less profitable business of whatever concrete task those industries used to do, and towards outsourcing, branding, and financialization as an end in itself.
2 hours ago [-]
SkyMarshal 2 hours ago [-]
Claude is the only one that looks like an asshole. The rest are just circular, or not even that. Does every circle in the world look like an asshole? Car wheels? Pizzas? Camera Lenses? Ferris wheels? This is like a Rorschach test.
mirekrusin 2 hours ago [-]
OpenAI is more... open. Maybe that's what they wanted to communicate.
gumby 6 minutes ago [-]
They should have chosen the domain goatse.ai
2 hours ago [-]
lo_zamoyski 2 hours ago [-]
A good question to pose to Sam.
isodev 1 hours ago [-]
Or perhaps the logo is a depiction of us, the little "products" running around burning and paying for tokens... we're certainly more receptive after a few months of subscription softening-up.
yreg 2 hours ago [-]
And if I had to choose, I would say that the Claude logo is probably the most distinct / imaginative out of the ones listed.
chungusamongus 2 hours ago [-]
Buttholes occur in nature all the time
subscribed 1 hours ago [-]
If I not misheard (I don't know, just remember it), even the fetus development basically starts from the butthole.
throwaway173738 50 minutes ago [-]
I read somewhere that the first invertebrate animal ate and excreted through the same butthole-shaped oriface.
rsa4046 6 minutes ago [-]
Some still do: it's called a gastrovascular cavity, and is present in marine invertebrates such as Cnidaria (jellyfish, coral polyps, anemones), Ctenophores (comb jellies); Platyhelminthes (flatworms, tapeworms).
chungusamongus 1 hours ago [-]
That's beautiful
anal_reactor 22 minutes ago [-]
It's less about how most of them look like different stages of fisting party, and more about the fact that they have zero distinctive elements. Despite the amount of ads being shoved down my asshole, I still find it difficult to recognize different brands. Meta and Gemini being the worst offenders, if you show me these two logos in a week and ask what they are, I'd have zero clue they're even company logos. This is the level of failure we're talking about.
I think this is peak millennialism because the design is supposed to be as inoffensive as possible and therefore shows absolutely nothing.
elictronic 1 hours ago [-]
I didn’t realize Claude owned half of the companies.
Kiro 1 hours ago [-]
Yes, a lot of commenters here (and the author) outing themselves.
amanaplanacanal 26 minutes ago [-]
Connoisseurs of fine buttholes.
VladVladikoff 3 hours ago [-]
>Then came the redesign: a perfect circle with a subtle gradient and central void.
I don’t see the gradient, their logo is black and white. Where’s the gradient? Was this written by an AI hallucinating?
yorwba 2 hours ago [-]
OpenAI's own logo description was also written by you-know who: https://openai.com/brand/ The part I find funny is "right angles introduce the precision and structure that technology demands" while the logo is hexagonal and has no right angles at all. Precision and structure not included!
bob778 2 hours ago [-]
I’m convinced this is a joke by Ives cause there’s no way he’d approve that description without checking it had 90 degrees
tokai 1 minutes ago [-]
Why not, he's a thieving idiot.
lpapez 2 hours ago [-]
You are absolutely right! It was an honest mistake on my part. The absence of colour is the smoking gun.
Sankozi 2 hours ago [-]
Lines are getting thinner closer to the center. This is not a gradient, but I understand what they meant. AI would use correct word for this.
bbx 3 hours ago [-]
You're right, there's no gradient.
2 hours ago [-]
airstrike 3 hours ago [-]
Ironically, yes.
designerarvid 3 hours ago [-]
They’re apertures; symbolically things emerge from them.
“…but that’s really all a butthole is, an aperture”
- Louis CK
eranation 3 hours ago [-]
Aperture Science
We do what we must because we can
For the good of all of us, except the ones who are dead
Sharlin 2 hours ago [-]
This explains so much.
inigyou 2 hours ago [-]
We doodoo what we must.
estearum 2 hours ago [-]
No, they're definitely the reverse. They're "the singularity." Most obviously clear in Grok's which is a literal pictogram of a black hole. But these are entities that suck things up, not produce things.
The mental model of the superintelligence, to a true believer, is much more like a thing that consumes our world (hopefully for the better) rather than a thing that exists within the world and "produces stuff" in it.
robotbikes 2 hours ago [-]
Perfect analogy for AI actually a reverse butt-hole that sucks up the internet like a blackhole and then you go to it and it shits out as much of an answer as you are willing to feed it by massaging it with electrical stimulation. And now our digital world is being contaminated with all of this digital fecal matter further hastening the enshittingulatity.
derektank 2 hours ago [-]
Claude’s logo is closer to a dandelion than an aperture (though closer to a butthole than either)
> Our primary wordmark requires prescribed clear space and should NOT be used with the Blossom.
Ironic missing space right there...
dvh 20 minutes ago [-]
Circle is the perfect shape. Take a rock, throw it in a water, you get circular ripple. Throw a brick, circular ripple. Throw a bicycle, circular ripple.
hdgvhicv 5 minutes ago [-]
Hexagons are a far better shape.
saltdoo 2 hours ago [-]
Something about Claude logo looking like Kurt Vonnegut's drawing in Breakfast of Champions always made me hesitant to use Claude.
hmstx 60 minutes ago [-]
"Why so many brands change their logos and look like everybody else".
In the past year(s) I have noticed a few icons in my Android phone turning into the same thing.
For a long time there was Uber, white on black. And then others thought white on black was the cool thing to join in on, making the reduced icons of the following look the same : Uber, Soundcloud (they kept their sigil at least), Swile, Qobuz, myNoise. I'm sure if I installed more junk I'd have seen more.
Even myNoise who goes against tech grain! To their credit, they added an orange circle background to it sometime this spring. Soundcloud execs woke up and went back to their trademark orange. But, heck.
seydor 2 hours ago [-]
More like design by iPhone. They keep making the corners rounder and rounder, so the only way to be safe is a round logo.
Of course this is a uniquely american problem. The world uses android
imhoguy 2 hours ago [-]
Yeah, after recent Samsung One UI and Google icons change...hm.
code_duck 2 hours ago [-]
The OpenAI logo and “swirling hexagon” in general is reminiscent of the old logo of SNET (Southern New England Telephone), except it’s a pentagon. I used to draw this on my book covers at school to make life feel more engaging.
IIRC, circular maNDalas as per Jung draw your attention towards its center, which is the most important part of the maNDala. For Jung, the circular maNDala represented the self - the totality of the psyche - with the center representing its organizing principle. I've noticed how this pattern naturally arises in circular flowers, with the petals serving to draw the bee in to the center where the reproductive structures and nectar are located.
I realize that I am not really helping matters much, but thought would mention this anyway.
classified 1 hours ago [-]
Did they make you sign an NDa for your spelling of mandala?
Before all of these AIs, HAL 9000 was designed as a shiny asshole with a glowing red light at its center. He was also a real asshole.
stared 2 hours ago [-]
I am almost certain it is star or spark.
But again, if someone is looking for assholes, they will find them.
inigyou 2 hours ago [-]
Reminds me of the Telecom New Zealand rebranding. The old logo: the word Telecom, with lines through the "o" reminiscent of wires passing through a loading coil. The old name: Telecom (obviously) as in telecommunications. Conveys: We do phones. We do wires. We do long distance talking.
The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
dingdingdang 2 minutes ago [-]
>> The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
This is my experience as well, people drawn to leadership in our present time often have absolutely no idea about anything except the -idea- of business. Which of course makes things vaguely "professional" seeming while they effectively destroy businesses/organisations.
elthor89 3 hours ago [-]
Thank you. I once asked Claude the same. It reminded me of the flag from the tv show community
LtWorf 30 minutes ago [-]
E pluribus anum
vb-8448 2 hours ago [-]
I guess it has to do with the fact that everything is greyscale nowadays ... did you notice there are no more coloured cars, and the few that are there are all faded.
dnemmers 2 hours ago [-]
I'm guessing limited car colors benefits the manufacturers more so than the customer. Less choice means less cost. Additionally, by avoiding 'polarizing' colors, they likely won't have issues with unsellable stock.
HPsquared 11 minutes ago [-]
Can also be a side effect of cars being so expensive, people want to minimise depreciation so choose conservative colours.
HPsquared 2 hours ago [-]
I think because people are visually overstimulated from all the content in their phones, they prefer plain minimal design in the physical world.
LtWorf 30 minutes ago [-]
It's not about what people want, it's about what designers all sheepishly follow.
whycome 2 hours ago [-]
The flag of India gives me that vibe.
frays 2 hours ago [-]
> Why do AI company logos look like buttholes?
What did AI say when you asked it? I got a slightly funny but reassuring answer.
lucasfcosta 2 hours ago [-]
Fantastic article. It started like a joke but then added some pretty interesting notes (still using a funny tone).
nelox 2 hours ago [-]
Once seen, it cannot be unseen. Thanks.
genepope 2 hours ago [-]
A butthole and a drain hole. Sounds like they are spot on. Give it to society in the butt and drain all societie's resources
diogenes_atx 2 hours ago [-]
Freudian psycho-analysis offers insight into this phenomenon. According to Freud, "the whole significance of the anal zone is reflected in the fact that few neurotics are to be found without their special scatological practices, ceremonies, and so on, which they carefully keep secret" [1]. By this logic, AI company logos are unconsciously projecting the hidden negative externalities of their operations.
[1] Quoted from "Infantile Sexuality," in Three Essays on the Theory of Sexuality, trans. James Strachey, Basic Books, 2000, pp. 52-3.
Mistletoe 3 hours ago [-]
Form follows function but really it’s just probably modeled on the founders.
Kudos to DeepSeek and Midjourney for doing something different.
Avicebron 2 hours ago [-]
DeepSeek has the best logo.
adam_patarino 2 hours ago [-]
When we started work on our logo for Rig I literally told our design agency we cant do butt holes
yen223 2 hours ago [-]
It's because OpenAI starts with an O, and an O looks like a butthole?
2 hours ago [-]
zapkyeskrill 2 hours ago [-]
It's good that it (they?) identified the smoking gun, and a fact that changed everything
minikomi 2 hours ago [-]
Does the openai logo look like that because .. OpenAI?
Then others followed suit?
mianos 2 hours ago [-]
Same, I often wondered why the openai logo looks like an interpretation of goatse.
ReptileMan 2 hours ago [-]
Because they are ran by assholes?
thinkthatover 2 hours ago [-]
imo: sub-conscious messaging to get you used to looking at a loading screen for a large portion of your workday
lofaszvanitt 36 minutes ago [-]
Someone watching too much porn :D.
HPsquared 2 hours ago [-]
Their product is a result of digestion.
2 hours ago [-]
Leonard_of_Q 2 hours ago [-]
A man goes to a psychiatrist. To start things off, the psychiatrist suggests they start with a Rorschach Test. He holds up the first picture and asks the man what he sees.
"A man and a woman making love in a park," the man replies.
The psychiatrist holds up the second picture and asks the man what he sees.
"A man and a woman making love in a boat."
He holds up the third picture.
"A man and a woman making love at the beach."
This goes on for the rest of the set of pictures; the man says he sees a man and a woman making love in every one of the pictures. At the end of the test, the psychiatrist looks over his notes and says, "It looks like you have a preoccupation with sex."
And the man replies, "Well, you're the one with the dirty pictures."
dingdingdang 2 hours ago [-]
Talking about bad design what on earth is going on with Amazon's new fav-icon, it's the same reddish-orange as Alibaba and Aliexpress and looks utterly unremarkable.
feverzsj 3 hours ago [-]
That's the universal symbol of enshittification.
throw83939r0r 2 hours ago [-]
Maybe author watched too many dog videos? Every dog face looks like anus, it can defecate and lick in both direction. Once you go dog, entire world is your a toliet and every thing turns into buthole!
Dead bird on road? Better lick it, not to miss its cloaka!
estetlinus 2 hours ago [-]
It the synthetic IQ goatse
pharrington 2 hours ago [-]
This blogger's gonna go nuts when they learn about the ouroboros.
tda 3 hours ago [-]
What is seen, cannot be unseen
farfatched 3 hours ago [-]
AI plop.
BatteryMountain 2 hours ago [-]
What if, your brain is over-sexualized and you are obsessed with butthole, to the point your mind associate almost all round objects/shapes with buttholes? Maybe the logo's aren't the problem but rather degeneracy stuck in the brain. Now, think of a doughnut. Disgusting. :p
paulnpace 2 hours ago [-]
Are people who use lots of AIs butthole surfers?
ks2048 2 hours ago [-]
Walmart Logo
lo_zamoyski 2 hours ago [-]
Interesting Rorschach test.
j3th9n 2 hours ago [-]
Because life in the womb starts at the butthole.
dudul 2 hours ago [-]
The logo for the Brazilian Institute of Oriental Studies is a masterpiece :-)
andrewstuart 2 hours ago [-]
If I start an ai company I guarantee I will get a butthole logo and it will be animated.
jdw64 2 hours ago [-]
I also wrote about this before[1], and I think it's because the design itself ultimately targets specific consumers.
Naomi Klein in her book No Logo interprets it as a form of abstraction away from the passé and less profitable business of whatever concrete task those industries used to do, and towards outsourcing, branding, and financialization as an end in itself.
I think this is peak millennialism because the design is supposed to be as inoffensive as possible and therefore shows absolutely nothing.
I don’t see the gradient, their logo is black and white. Where’s the gradient? Was this written by an AI hallucinating?
“…but that’s really all a butthole is, an aperture” - Louis CK
We do what we must because we can For the good of all of us, except the ones who are dead
The mental model of the superintelligence, to a true believer, is much more like a thing that consumes our world (hopefully for the better) rather than a thing that exists within the world and "produces stuff" in it.
> right angles introduce the precision and structure that technology demands
https://openai.com/brand/#:~:text=right%20angles
Ironic missing space right there...
In the past year(s) I have noticed a few icons in my Android phone turning into the same thing.
For a long time there was Uber, white on black. And then others thought white on black was the cool thing to join in on, making the reduced icons of the following look the same : Uber, Soundcloud (they kept their sigil at least), Swile, Qobuz, myNoise. I'm sure if I installed more junk I'd have seen more.
Even myNoise who goes against tech grain! To their credit, they added an orange circle background to it sometime this spring. Soundcloud execs woke up and went back to their trademark orange. But, heck.
Of course this is a uniquely american problem. The world uses android
https://logodix.com/logo/1065826.jpg
IIRC, circular maNDalas as per Jung draw your attention towards its center, which is the most important part of the maNDala. For Jung, the circular maNDala represented the self - the totality of the psyche - with the center representing its organizing principle. I've noticed how this pattern naturally arises in circular flowers, with the petals serving to draw the bee in to the center where the reproductive structures and nectar are located.
I realize that I am not really helping matters much, but thought would mention this anyway.
But now I can't unsee it.
But again, if someone is looking for assholes, they will find them.
The new logo: basically identical to Claude's current one but blue. The new name: Spark. Conveys: absolutely nothing, the blank slate business, our executives don't actually know what we do.
This is my experience as well, people drawn to leadership in our present time often have absolutely no idea about anything except the -idea- of business. Which of course makes things vaguely "professional" seeming while they effectively destroy businesses/organisations.
What did AI say when you asked it? I got a slightly funny but reassuring answer.
[1] Quoted from "Infantile Sexuality," in Three Essays on the Theory of Sexuality, trans. James Strachey, Basic Books, 2000, pp. 52-3.
Kudos to DeepSeek and Midjourney for doing something different.
"A man and a woman making love in a park," the man replies.
The psychiatrist holds up the second picture and asks the man what he sees.
"A man and a woman making love in a boat."
He holds up the third picture.
"A man and a woman making love at the beach."
This goes on for the rest of the set of pictures; the man says he sees a man and a woman making love in every one of the pictures. At the end of the test, the psychiatrist looks over his notes and says, "It looks like you have a preoccupation with sex."
And the man replies, "Well, you're the one with the dirty pictures."
Dead bird on road? Better lick it, not to miss its cloaka!
[1]https://www.makonea.com/en-US/casual/programmers-sell-ox-not...
Slop rhymes with plop.